P3BL is an organization dedicated to creating the next generation of socially responsible professionals. Through progressive and immersive educational experiences, P3BL ignites students' passion to shape a more just, equitable, and compassionate world.
While the program actively fosters and supports students in developing real-life skills to tackle and resolve community challenges, P3BL lacked branding that clearly communicated the organization’s identity. They sought the help of Intersect GMD to create a brand that embodies the boldness and innovative nature of their organization, helping them to improve the reach and impact of their program.
The P3BL logo was designed with a simple and welcoming style to represent project-based learning in an approachable manner. Made from three strokes, the logo remains eye-catching and encourages viewers to study it further and discover each character's unique functionality. The design reflects a sense of curiosity, mirroring P3BL's goal of promoting real-life discussions and sharing ideas.
The brand's color palette includes bold and captivating hues, including vivid shades of purple and green; carefully selected to evoke a sense of enthusiasm in students. These colors reflect P3BL’s innovative nature of motivating students to step into the role of civic professionals prepared to tackle real-world challenges with forward-thinking solutions. This logo effectively communicates P3BL's core principles of critical thinking, collaboration, and hands-on learning, which are at the heart of their innovative teaching approach to project-based learning. It enhances brand visibility and ensures easy recall across various educational settings and digital platforms. It not only captivates viewers but also conveys P3BL's unique educational philosophy.
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