The Native American & Indigenous Alliance at College of the Canyons is a club with the mission of cultivating an appreciation for Native American and Indigenous cultures. The club strives to establish an inclusive environment through educational initiatives.
The objective of the Dreamcatcher Re-Educate event was to expand the club’s membership while showcasing the history of the and their lore surrounding dreamcatchers. Seeking our assistance we used strategic design to amplify their impact, developing a flyer, informational handout, and two media graphics.
In the development of the NAIA Dreamcatcher Re-Educate Event flyer, we focused on injecting cultural symbolism through the design. We aimed to seamlessly intertwine Ojibwe history and the intricate lore of dreamcatchers by using a muted, natural color palette, a mountainscape background depicting various elements such as vasquez rocks, a black bear, and cat, and positioning the dreamcatcher at the center of the poster. This placement of the dreamcatcher evokes the feeling of interconnectedness and harmony with the natural world.
We wanted to complement the dreamcatcher illustration with a clear textual hierarchy, using bold and large text to convey the most crucial information, then smaller text for other details. The use of a sans-serif font imparts simplicity and modernity to the design. Through these means, we were able to encapsulate the core values of the NAIA, paying homage to the community and its traditions, while warmly welcoming all to engage with the event.
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