Native America & Indigenous Alliance (NAIA) is a club of College of the Canyons, which needed our help creating print and social media marketing materials to help them promote their Dreamcatcher Re-Educate event.
The club invites students, faculty, and staff who associate with Native American or Indigenous background to join in sharing experience and learning with the goal to honor and respect their roots.
Their goal of the Dreamcatcher Re-Educate event was to grow the club's exposure and memberships, as well as to share the history of the Ojibwe tribe and their the lore of dreamcatchers.
Because the club was brand new, they didn't have any brand assets. We used this project to help us explore potential visual directions—from colors, imagery, to fonts. We later used our research, helping NAIA develop their brand identity.
We started this project by meeting with the client to conduct a discovery session to gain a high-level understanding of their needs.
Each team member conducted research pertaining to Native America & Indigenous themes.
We took insights from our conversation and conducted individual research to create mood boards containing colors, fonts, and imagery. We then reviewed them as a team to collect common themes.
As part of this project, we also interviewed a fellow designer who shares Native American background and shared our design direction to gather their input.
Based on our peer interviews and client feedback, we revised the designs through several iterations to create and deliver the final designs.
We created a flyer to be posted on campus. We also created an informational handout to be distributed to all of the attendees during the event. And we also created matching social media graphics to help advertise through multiple touch points leading up to the event.
The final designs were shared in a campus-wide email, on Associated Student Government's (ASG) social media, around campus, and during the event.
The final design of the flyer promoting NAIA's dreamcatcher event.
The design featured an accompanying handout, which showcased a different background illustration depicting the history of the Ojibwe tribe and their lore of Dreamcatchers.
We created matching social media graphics that helped promote the event as well. One announcing the event, and another reminding attendees on the day of the event.
Director of Advertising and Social Media, Public Information & Founder of NAIA at College of the Canyons