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The Family STEM Open House at College of the Canyons aimed to spark curiosity and build confidence in young Black students through immersive, hands-on STEM experiences. The event already offers inspiration to Black youth, but organizers recognized the need for a visual identity that honors the event’s cultural significance and connects with attendees on a personal level. Intersect GMD was invited to develop that identity through print-based materials intended to make the experience empowering and memorable, further allowing the event to grow into an annual tradition.
Our work for Family STEM helped create a vibrant, welcoming atmosphere rooted in Black excellence and empowerment. Through signage, stickers, books, and stamps, we delivered a cohesive, culturally resonant design that not only energized the event but also extended beyond it. These printed materials served as meaningful takeaways for the young attendees—items they could bring home, revisit, and use—allowing curiosity and confidence to continue long after the event ended. The design celebrated pioneers like NASA mathematician Katherine Johnson, whose calculations helped land Apollo 11 on the moon, and computer engineer Mark Dean, a key developer of the IBM personal computer. By honoring these figures, the design served as lasting reminders of Black brilliance in STEM.
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