cul-de-sac is a literary and arts magazine produced by students at College of the Canyons, and sought to establish a timeless brand identity that truly reflects its core values. In collaboration with Intersect GMD, our goal was to develop a cohesive and inviting brand system that professionally represents cul-de-sac's mission. Through meeting with the cul-de-sac team we determined cul-de-sac is centered on community, creativity, diversity, and overcoming limitations. The new identity not only captures the magazine’s essence but provides a clear and consistent direction for cul-de-sac’s future releases.
The brand mark and custom typeface for cul-de-sac encapsulate the key values of diversity, creativity, and community. This cohesive brand identity is symbolized through an elegant and thought-provoking icon that combines the shapes of a house and a pencil. The logo highlights cul-de-sac’s dedication to fostering a community, while emphasizing creativity. The use of abstract, interconnected forms within the design reflects cul-de-sac’s commitment to diversity and celebrates the unique perspectives featured in the magazine. Two unique shades of orange were included to represent this brand along with bright yellow. To ensure consistency moving forward, we put together a set of brand guidelines. Moving forward, each issue of the magazine will prominently feature cul-de-sac’s brand mark, providing the publication with a refreshed and cohesive sense of identity.
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